Bulova Phantom Watches
Phantom is Bulova at its most decorative, using crystal-set dials, cases and bracelets to turn a watch into a conspicuous accessory. Gold-tone and silver-tone details change the balance between sparkle and contrast, so the complete combination matters more than dial colour alone.
Bulova Phantom 98B323 | Crystal-Set Gold-Tone Watch
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Watches
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Choosing a Bulova Phantom
A watch with jewellery presence
Choose how much crystal decoration you want around the wrist. A heavily decorated design can look larger than its case measurement suggests.
Dial, bracelet and size
The 98B323 pairs a silver-white dial with a 40 mm gold-tone cushion-shaped case and a crystal-set bracelet.
Beyond Bulova
Place Bulova alongside practical alternatives with a different balance of size, movement, durability and price.