As 2023 draws to a close, we at KSA Luxury take a moment to reflect on the horological marvels that Tissot introduced this year. From innovative designs to sporting collaborations, let’s delve into the highlights:
1. The PRX Lineup Expansion: Tissot’s PRX collection, reminiscent of its iconic 1978 watch, saw a significant expansion. The PRX Automatic Chronograph, with its retro “panda” dial, and the PRX Powermatic 80 with its fresh ice-blue chequered pattern dial, were standout additions. Notably, the PRX 40 205 Quartz model, entirely coated in Super-LumiNova, became a radiant revelation. Read more on Hypebeast
2. Celebrating Sports and Dedication: Tissot’s 2023 sports campaign celebrated the spirit of dedication and hard work. Featuring athletic luminaries like NBA’s Damian Lillard and MotoGP™’s Enea Bastianini, the campaign emphasized the unseen hours behind every success story. Discover the campaign on Tissot’s Official Site
3. The MotoGP™ Chronograph: Tissot unveiled the 2023 T-Race MotoGP chronograph, a limited edition watch that became an instant favorite among racing enthusiasts. With intricate motorcycle-inspired design details, this watch is a testament to Tissot’s commitment to precision and style. Explore the design on RideApart
4. Tour de France Festivities: Celebrating the iconic Tour de France 2023, Tissot organized a special game, offering fans a chance to win a coveted Tissot watch. This initiative showcased Tissot’s commitment to celebrating sports in all its forms. Learn more on Le Tour de France
5. Dominance at the UCI Track Nations Cup: The Tissot UCI Track Nations Cup witnessed stellar performances, especially from the British cycling team. Athletes like Katie Archibald stood out, emphasizing Tissot’s deep-rooted association with competitive cycling. Catch the highlights on UCI
In 2023, Tissot’s journey was not just about crafting watches but about celebrating moments, milestones, and memories. As we look forward to the brand’s future innovations, we’re reminded that with Tissot, every second is a story waiting to be told.